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Paul Riddle <(Address removed)> said:

Any idea why they allowed unaccompanied minors in this year?  As I understand it all other festivals only allow minors in if accompanied by an adult.

I know Reading and Leeds (other festival republic 'brands') are pretty much youth centered but they also run Lattitude which is the opposite.

Paul Riddle wote:

>Any idea why they allowed unaccompanied minors in this year?  As I understand it all other festivals only allow minors in if accompanied by an adult.

Yep. Marketing and business consolidation reasons. As an event ending up with spare capacity, I understand that a sizable proportion of last-minute cut price tickets were made available to large numbers of da kids.

From a business point of view this made a lot of sense in ensuring future (full price) ticket sales to a huge, new demographic for one of Festival Republic's core businesses. The 'Skins' market is large and growing and it's been captured as a market for this event utimately for Mama Group Plc.